FIERCE. TO USE A WORD THAT NEARLY LOST IT'S MEANING AS A RESULT OF IT'S EXCESSIVE USAGE THE LAST YEAR. WAS IT SOMEONE CALLED SASHA GIVING IT THE MORTAL BLOW? WE’LL INSTEAD TRY OVER THE TOP, INTENSE,CRUEL, LE MAGNIFIQUE, DANGEROUS OR JUST FEROCIOUS INSTEAD.

LAGOM. THE WORD WE USED TO DESCRIBE THE COUNTRY OF SWEDEN WITH, IN SO MANY YEARS. IT'S SWEDISH ESSENCE, DEEPLY ROOTED AND HARD TO SHAKE OFF; SOME CALL IT THE SEAMY SIDE OF EQUALITY OF THE SWEDISH WELFARE STATE. IT’S THE NEVER ENDING RING DANCE OF INDIVIDUALITY AND EQUALITY. THERE ISN'T EVEN A PERFECT TRANSLATION OF IT IN ENGLISH, BUT THERE ARE ATTEMPTS; JUST GOOD ENOUGH, MODERATELY, ADEQUATE...NOT THE WORST ONE BUT SURELY NOT THE BEST ONE EITHER, JUST OL' PLAIN "LAGOM"- AND THE OPPOSITE OF FIERCE…FEROCIOUS